Prime Football Academy
A full-stack launch that put a new Edmonton football academy on the map — website, marketing, and social media to reach young athletes and their families.
- Client
- Prime Football Academy
- Role
- Website, Marketing, Start Up, Social Media Management
- Timeline
- 2 weeks — Website + ongoing marketing
2 Weeks
Website Delivery
12–17
Target Age Group
3+
Marketing Channels
5+
Pages Built
Site Preview
Laptop, tablet, and mobile views of the finished site.
Overview
Context
Prime Football Academy is an Edmonton-based youth football academy dedicated to developing boys and girls ages 12–17. With expert coaches — including former NFL and CFL players — the academy offers camps and training programs built to nurture talent and foster a love for the game.
Problem
As a brand-new startup, Prime Football Academy had no online presence and no reliable way to reach parents and young athletes searching for youth football training in Edmonton. Without a website or digital marketing strategy, potential registrants had nowhere to learn about programs, meet the coaching staff, or sign up — leaving growth entirely dependent on word of mouth.
Solution
I delivered an end-to-end launch: a custom marketing website showcasing training programs, coach credentials, and a clear path to registration, paired with targeted marketing and an ongoing social media strategy to build awareness in the local youth sports community. Every channel was aligned to the same goal — turning curious families into enrolled athletes.
Goals & Approach
The objectives that shaped the build — why each mattered, and how it was solved.
Establish an Online Presence From Zero
A new academy with no digital footprint could not be discovered by parents researching youth football programs online. Visibility had to be built from the ground up.
Built a modern, mobile-first website with clear program listings, coach profiles, camp information, and contact options — designed to convert a first-time visitor into an inquiry or registration.
Showcase Programs and Build Trust
Parents choosing a football academy for their children need confidence in the coaching staff and training quality before committing.
Designed dedicated About and Programs sections highlighting the academy mission, coach backgrounds (including NFL and CFL experience), and available camps — with strong CTAs and a contact form to capture interest from families with athletes under 12 as programs expand.
Drive Registrations with Targeted Marketing
Organic discovery takes time; a new academy needed active outreach to reach parents and young athletes in the Edmonton area right away.
Planned and executed a marketing strategy targeting local families interested in youth sports — driving traffic to the new website and converting visitors into camp inquiries and sign-ups.
Build Community Awareness via Social Media
Youth sports loyalty is built on community connection. Social media gives the academy a voice and keeps it visible to local families throughout the season.
Created and managed an ongoing social media presence — content, engagement, and campaign coordination — tailored to reach young athletes and their parents in the Edmonton youth football community.
Key Highlights
- Delivered a fully functional marketing website in 2 weeks for a brand-new startup
- Built a complete go-to-market strategy — website, marketing, and social media aligned to one goal
- Showcased expert coaching credentials including former NFL and CFL players
- Clear program discovery and contact flow designed to convert visitors into registrations
- Social media strategy built community awareness in the Edmonton youth sports market
- Mobile-first, responsive design across all pages
Tech Stack
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