Clipper Craft Barbershop
A full-stack launch that put a brand-new barbershop on the map — and kept the chairs full.
- Client
- Clipper Craft Barbershop
- Role
- Website, Marketing, SEO, Start Up, Social Media Management
- Timeline
- 2 weeks — Website
2 Weeks
Website Delivery
3+
Ad Channels
6 Months
Time to Self-Sustaining
5
Pages Built
Overview
Context
Clipper Craft Barbershop opened its doors in Secord, a growing neighbourhood in West Edmonton. As a brand-new business in an area with no existing foot traffic, the owner needed more than just a website — he needed a full go-to-market strategy to put his shop on the radar of local residents and drive real bookings from day one.
Problem
Without an established reputation or walk-in base, the biggest challenge was visibility. The barbershop was new, the area was new, and potential customers had no reason to know it existed. Generic social posts or a bare-bones website were not going to cut it — the business needed targeted reach, fast.
Solution
I delivered end-to-end: a custom website with a built-in admin panel so the owner can edit business information independently, targeted Google Ads campaigns to capture high-intent local searches, and a social media strategy built around the Secord community. Every channel was aligned to the same goal — turning curious locals into loyal regulars. Through consistent ad optimisation and creative campaign pivots, the business grew its customer base steadily and became self-sustaining within the first half-year of operation.
Goals & Approach
The objectives that shaped the build — why each mattered, and how it was solved.
Establish an Online Presence From Zero
A brand-new business in a new neighbourhood had no digital footprint. Without visibility, potential customers would simply not know the shop existed.
Built a modern, mobile-first website with clear service listings, pricing, working hours, location, and a direct booking link — all designed to convert a first-time visitor into a paying customer.
Custom Admin Panel for Independent Management
The owner needed to update business information (hours, prices, contact details) without relying on a developer every time a change was needed.
Engineered a fully custom admin panel allowing the client to edit all key business information directly from a secure dashboard — no third-party CMS, no developer required.
Drive New Foot Traffic with Google Ads
Organic SEO takes time; the business needed immediate, high-intent customers actively searching for barbershops in the area.
Launched and continuously optimised Google Ads campaigns targeting local search queries. Refined bidding strategies, ad copy, and audience segments over multiple iterations to maximise return on ad spend.
Build Community Awareness via Social Media
Barbershop loyalty is built on trust and familiarity. Social media gave the shop a personality and kept it top-of-mind in the local community.
Created and managed an ongoing social media presence — content calendars, paid social campaigns, and community engagement — all tailored to the Secord neighbourhood demographic.
Site Preview
Desktop and mobile views of the finished site.
Key Highlights
- Delivered a fully functional website with custom admin panel in 2 weeks
- Built a complete go-to-market strategy for a brand-new business in an untapped area
- Google Ads campaigns generated immediate high-intent traffic from local searches
- Social media strategy built authentic community awareness in the Secord neighbourhood
- Multi-channel approach — website, Google Ads, and social — all aligned to one goal
- Business became self-sustaining within the first six months of operation
Tech Stack
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