Fusion Floor Finishings
A modern flooring contractor website built to generate leads — with a custom admin panel and Google Ads strategy to drive customer inquiries from day one
- Client
- Fusion Floor Finishings
- Role
- Website, Marketing, SEO
- Timeline
- 2025 · 2 weeks
2 weeks
Website Delivery
5
Pages Built
6
Service Areas
Google Ads
Ad Channels
Overview
Context
Fusion Floor Finishings is an Edmonton-based flooring contractor serving residential and commercial clients across Edmonton, Sherwood Park, St. Albert, Leduc, Spruce Grove, and Stony Plain. With 10+ years of experience and 500+ completed projects, the business had a strong track record — but no modern digital presence to back it up.
Problem
The client was relying on word-of-mouth with no website, no Google visibility, and no way to capture the growing number of homeowners and property managers searching online for flooring contractors. Every potential customer searching 'flooring contractor Edmonton' or 'vinyl plank installation near me' was landing on a competitor's site instead.
Solution
I designed and built a complete marketing website in 2 weeks — clean, conversion-focused, and paired with a custom admin panel so the client can manage all business information independently. Alongside the website, I built and launched a Google Ads strategy targeting high-intent local searches to immediately drive customer leads into the new site.
Goals & Approach
The objectives that shaped the build — why each mattered, and how it was solved.
Build a Modern, Lead-Generating Website
The client needed a professional online presence to establish credibility and give potential customers a destination to learn about services, view past work, and request a quote.
Designed and developed a full marketing website covering Home, About, Services, Gallery, and Contact — with mobile-first responsiveness, fast load times, clear CTAs, and trust signals throughout. Built with Next.js and Tailwind CSS for performance and maintainability.
Custom Admin Panel for Client Independence
The client needed to update business hours, phone numbers, service details, and operational information without contacting a developer for every small change.
Built a fully custom admin panel that gives the client direct control over all key business information — editable through a clean, secure dashboard with no CMS subscription or developer dependency required.
Drive Immediate Leads with Google Ads
Organic SEO takes time to compound. The client wanted to actively run marketing ads to get in front of homeowners and property managers searching for flooring services right now.
Planned and launched a Google Ads strategy targeting high-intent local search queries like "flooring contractor Edmonton" and "vinyl plank installation near me" — designed to drive qualified customer leads directly to the new website from launch.
Rank Locally with On-Page SEO
Flooring is a local, high-value service. Ranking for Edmonton-area searches means a steady stream of inbound leads without ongoing ad spend.
Implemented comprehensive on-page SEO across every page: LocalBusiness schema markup, structured headings, keyword-targeted meta titles and descriptions, semantic HTML, and fast Core Web Vitals — all optimised for Edmonton and surrounding service communities.
Site Preview
Desktop and mobile views of the finished site.
Key Highlights
- Full 5-page marketing website delivered in 2 weeks
- Custom admin panel — client manages all business information independently
- Google Ads campaign launched to drive immediate high-intent customer leads
- On-page local SEO targeting Edmonton and 5 surrounding communities
- Mobile-first, responsive design with fast Core Web Vitals across all pages
- Trust signals and conversion-focused layout built to turn visitors into quote requests
- Serving residential and commercial clients across the greater Edmonton area
Tech Stack
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